BIR Welcomes new sponsor for Make it Better Award

15th February 2018


Applications now invited for popular service improvement award

The British Institute of Radiology is delighted to announce that IEL are the proud sponsor of the successful service improvement award which will now be known as the BIR/IEL Make it Better Award.

Now in its fourth year, this award is given to the group of people who have demonstrated the best improvement in an aspect of service delivery by making it more effective, or have improved patient experience. This might be an innovative design of a piece of kit or changes to a patient pathway that has improved patient comfort or made the pathway less invasive, reduced delays or improved the environment for the patient.

Nick Stevens, Managing Director of IEL, said “IEL are especially pleased to sponsor the BIR ‘Make it Better award’ as it is fits very well with IEL core values including Deliver WOW through customer service, Embrace and Drive Change and Pursue Growth & Learning.  Against a background of increasingly limited resources, it is even more important that those who set a positive example for others to follow are recognised and rewarded.”

Andy Rogers, President of the BIR, said “As word spreads about this award, we are delighted to that each year the number and breadth of applications grows. It is so encouraging that there is so much innovation and good practice in the world of radiology and radiation oncology.”

Jonathan Ashmore who achieved “Highly Commended” in 2017 for his new app to support anxious children prior to an MRI scan said “This award has really helped to raise the profile for the app we created and we have been contacted by people across the world who are interested in doing something similar. It’s a pleasure to see our ideas and hard work getting used elsewhere.”

The closing date for this award is 28 February 2018.

For more information and to apply visit:

Image: Andy Rogers, BIR President with Jeevan Virk, Director of Business Development, IEL.


About The British Institute of Radiology

The British Institute of Radiology is an international membership organisation for everyone working in imaging, radiation oncology and the underlying sciences.

Our aims are to:

  • support the work of our members and their colleagues to achieve professional excellence
  • provide continuing professional development for our multidisciplinary community
  • publish cutting-edge research for our authors and readers across the world
  • influence and connect with the wider professional sector.

Registered Charity No: 215869

About IEL

Imaging Equipment Limited (IEL) is proud to be a distributor of international medical equipment for medical physics environments, including radiotherapy physics, diagnostic radiology, nuclear medicine, radiopharmaceuticals, and radiation safety and radiation protection products. IEL represents 35 manufacturers and specialises in the effective use of radiation in medicine for both diagnostic and therapeutic purposes, and its successful relationships with manufacturers is based on the sharing of customer feedback and a joint commitment to good customer service. IEL has developed a strong reputation for bringing innovative products to the UK & Ireland and helping customers to make the best use of their equipment.

Imaging Equipment Limited is owned by Advanced Accelerator Applications (AAA) of St Genis Pouilly (France).

For information about this release please contact:

Carole Cross (Communications Manager)

48-50 St John Street, London, EC1M 4DG

Tel. 020 3668 2224

Mobile 07963 200147 (out of office hours)